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AI & Tech (13)

How ChatGPT, Claude, and AI search change the way customers find local businesses. Back to all posts.

Claude Fable 5 Prompt Hacks: Get Real Work Out of Anthropic's New AI

AI & TECH · Jul 9, 2026

Claude Fable 5 Prompt Hacks: Get Real Work Out of Anthropic's New AI

Anthropic's new flagship reads a million tokens and checks its own work — but old prompting habits make it worse. The rules changed; here's the new playbook.

How to Get Your Business Recommended by ChatGPT

AI & TECH · Jul 9, 2026

How to Get Your Business Recommended by ChatGPT

When AI names two businesses instead of showing ten links, being third means being invisible. The seven signals that get you named — and the ones that don't matter.

How ChatGPT Decides Which Local Businesses to Recommend

AI & TECH · Jul 8, 2026

How ChatGPT Decides Which Local Businesses to Recommend

It isn't guessing and it isn't random. ChatGPT builds confidence from convergent evidence — and the businesses that understand the mechanism get named.

How Claude Finds Websites (and Why Brave Search Suddenly Matters)

AI & TECH · Jul 7, 2026

How Claude Finds Websites (and Why Brave Search Suddenly Matters)

Everyone is staring at ChatGPT. Claude finds websites through a different door — Brave Search — and almost nobody is standing at it.

GPTBot, ClaudeBot & Friends: Which AI Crawlers to Allow or Block

AI & TECH · Jul 6, 2026

GPTBot, ClaudeBot & Friends: Which AI Crawlers to Allow or Block

A wave of well-meaning advice told site owners to block AI bots — and quietly erased them from ChatGPT and Claude. The bots split in two; your policy should too.

What Is llms.txt — and Does It Actually Do Anything?

AI & TECH · Jul 5, 2026

What Is llms.txt — and Does It Actually Do Anything?

The most argued-about 40 lines in SEO. An honest look at what llms.txt does, what it doesn't, and why it's still worth ten minutes — after the fundamentals.

Does Google Penalize AI-Written Content? What Actually Gets Sites Hit

AI & TECH · Jul 4, 2026

Does Google Penalize AI-Written Content? What Actually Gets Sites Hit

Half of business owners write with ChatGPT; the other half are scared to. The data says the tool was never the problem — the editing is.

ChatGPT vs Google: Where Customers Actually Find Local Businesses Now

AI & TECH · Jul 3, 2026

ChatGPT vs Google: Where Customers Actually Find Local Businesses Now

'Google is dead' is wrong. 'Nothing changed' is wrong too. Customers split the journey across two systems — and each hands you a different kind of buyer.

Can AI See Your Website? How to Check (and What to Fix First)

AI & TECH · Jul 2, 2026

Can AI See Your Website? How to Check (and What to Fix First)

Your site works fine in a browser. To an AI crawler it might be a locked door or a blank page. Five failure modes, one ten-second test.

How Local Customers Are Now Using AI to Find Businesses

AI & TECH · Jun 20, 2026

How Local Customers Are Now Using AI to Find Businesses

Customers increasingly use AI assistants and Google AI Overviews to find local businesses. Here is what that shift means for your visibility and how to adapt.

Can AI Like Claude or ChatGPT Write My Business Website? An Honest Answer

AI & TECH · Jun 20, 2026

Can AI Like Claude or ChatGPT Write My Business Website? An Honest Answer

AI tools like Claude and ChatGPT can draft website copy fast, but can they build a site that ranks and wins customers? An honest answer from a studio that uses AI daily.

How AI Is Transforming Social Media Content Production for Businesses

AI & TECH · Jun 20, 2026

How AI Is Transforming Social Media Content Production for Businesses

AI has changed what is possible in social media content production. Businesses that previously could not afford regular video content can now produce cinematic-quality posts at a fraction of the cost. Here is what that actually looks like in practice.

AI Video Production for Businesses: What Is Actually Possible Right Now

AI & TECH · Jun 18, 2026

AI Video Production for Businesses: What Is Actually Possible Right Now

AI-generated video has moved faster than most people realise. The best models now produce footage that requires genuine scrutiny to distinguish from traditionally shot material. Here is an honest account of where AI video actually stands, what it can do for a business, and where the real limitations still are.