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Case studies, teardowns, and plain-talk opinions. For the evergreen reference guides, see the wiki.
LATEST · AI & TECH
Anthropic's new flagship reads a million tokens and checks its own work — but old prompting habits make it worse. The rules changed; here's the new playbook.
By Fay · Jul 9, 2026
AI & TECH · Jul 9, 2026
When AI names two businesses instead of showing ten links, being third means being invisible. The seven signals that get you named — and the ones that don't matter.
AI & TECH · Jul 8, 2026
It isn't guessing and it isn't random. ChatGPT builds confidence from convergent evidence — and the businesses that understand the mechanism get named.
AI & TECH · Jul 7, 2026
Everyone is staring at ChatGPT. Claude finds websites through a different door — Brave Search — and almost nobody is standing at it.
AI & TECH · Jul 6, 2026
A wave of well-meaning advice told site owners to block AI bots — and quietly erased them from ChatGPT and Claude. The bots split in two; your policy should too.
AI & TECH · Jul 5, 2026
The most argued-about 40 lines in SEO. An honest look at what llms.txt does, what it doesn't, and why it's still worth ten minutes — after the fundamentals.
AI & TECH · Jul 4, 2026
Half of business owners write with ChatGPT; the other half are scared to. The data says the tool was never the problem — the editing is.
AI & TECH · Jul 3, 2026
'Google is dead' is wrong. 'Nothing changed' is wrong too. Customers split the journey across two systems — and each hands you a different kind of buyer.
AI & TECH · Jul 2, 2026
Your site works fine in a browser. To an AI crawler it might be a locked door or a blank page. Five failure modes, one ten-second test.
BUSINESS ADVICE · Jun 20, 2026
Are Google Ads worth it for a small local business? Here is an honest guide to when they pay for themselves, when they waste money, and how to judge it for yours.
WEB DESIGN · Jun 20, 2026
Most small business websites take two to six weeks to build properly. Here is the stage-by-stage timeline, what slows it down, and how to make your build faster.
A good small business website does ten things well, from speed and mobile to trust and search. Here is the plain-English checklist that actually matters.
AI & TECH · Jun 20, 2026
Customers increasingly use AI assistants and Google AI Overviews to find local businesses. Here is what that shift means for your visibility and how to adapt.