Free tool
UTM builder
Build campaign tracking URLs in seconds. Fill in source, medium and campaign, watch the link assemble live, then copy it straight into your ads, emails and social posts. Nothing is sent to a server.
Common presets
Where the traffic comes from
The marketing channel
The promotion or campaign
Paid keyword — optional
Distinguishes ad variants — optional
Your campaign URL
Enter a website URL above to build your tracking link…
How to use
Three steps, ten seconds
- 01
Paste your landing page URL
Drop in the full URL of the page your campaign points to. Existing query strings and #anchors are handled correctly.
- 02
Fill in the UTM fields
Set source, medium and campaign — or hit a preset chip for Google Ads, Facebook or Newsletter to fill source and medium instantly.
- 03
Copy the tracking link
The finished URL builds live with every keystroke, properly encoded. Click Copy URL and paste it into your ad, email or post.
FAQ
Common questions
What are UTM parameters and why do they matter?
UTM parameters are short tags added to the end of a URL — utm_source, utm_medium, utm_campaign, utm_term and utm_content. Analytics tools like Google Analytics read them to show exactly which ad, email or post sent each visitor, so you know which marketing actually works.
Which UTM parameters are required?
utm_source (where the traffic comes from) and utm_medium (the channel, like cpc, email or social) are the two you should always set, and utm_campaign is strongly recommended. utm_term and utm_content are optional — use them for paid keywords and A/B ad variants.
Should UTM values be lowercase?
Yes. Analytics tools treat 'Google' and 'google' as two different sources, which splits your reports. Stick to lowercase, use underscores or hyphens instead of spaces, and reuse the exact same values across campaigns for clean data.
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