Free tool

Privacy policy generator

Answer a few questions about your website and get a plain-English starter privacy policy — analytics, cookies, email, payments, CCPA and GDPR wording included where they apply.

Business name

Website address

Contact email

What applies to your site?

AnalyticsGoogle Analytics or similar traffic measurementCookiesAny cookies beyond strictly necessary onesEmail marketingNewsletters or promotional email listsOnline paymentsStripe, PayPal, Square or similar processorsUS visitorsAdds CCPA/CPRA (California) wordingUK / EU visitorsAdds UK GDPR / GDPR wording

Your policy

PRIVACY POLICY
[Business Name] — [yourwebsite.com]
Last updated: July 30, 2026

1. WHO WE ARE
[Business Name] ("we", "us") operates the website [yourwebsite.com]. This policy explains what personal information we collect from visitors, how we use it, and the choices you have. Questions? Contact us at [contact email].

2. INFORMATION WE COLLECT
• Information you give us directly, such as your name, email address or phone number when you fill in a contact or enquiry form.
• Basic technical information sent by your browser, such as IP address, browser type and the pages you visit.
• Aggregated usage data collected through analytics tools (see section 3).

3. ANALYTICS
We use analytics services (such as Google Analytics) to understand how visitors use [yourwebsite.com] — for example which pages are most popular. This data is aggregated and does not directly identify you. You can opt out with browser tools such as the Google Analytics Opt-out Add-on.

4. COOKIES
We use cookies — small text files stored by your browser — to keep the site working properly, to measure traffic. You can block or delete cookies in your browser settings; some parts of the site may not work as smoothly without them.

HOW WE USE YOUR INFORMATION
We use the information above to respond to enquiries, provide our services, improve the website and meet our legal obligations. We do not sell your personal information to anyone.

SHARING
We only share personal information with service providers who help us run the website and our business (for example hosting, analytics), and where required by law. These providers may only use your data to provide their service to us.

YOUR US PRIVACY RIGHTS
If you are a California resident, the CCPA/CPRA gives you the right to know what personal information we hold about you, to request its deletion and to opt out of any "sale" or "sharing" of personal information. We do not sell personal information. To exercise these rights, email [contact email]. We will not discriminate against you for making a request.

DATA RETENTION & SECURITY
We keep personal information only as long as we need it for the purposes above, then delete it. We use reasonable technical and organisational measures — such as HTTPS encryption and access controls — to protect your data, though no method of transmission over the internet is 100% secure.

CHILDREN
[yourwebsite.com] is not directed at children under 13 and we do not knowingly collect personal information from them.

CHANGES TO THIS POLICY
We may update this policy from time to time. The "Last updated" date at the top shows the latest revision. Significant changes will be highlighted on this page.

CONTACT
[Business Name]
[yourwebsite.com]
[contact email]

This generator gives you a solid starting point, not legal advice. Laws vary by state and country — have a lawyer review your policy before you rely on it.

How to use

Three steps, ten seconds

01
Enter your business basics
Business name, website address and a contact email — these are woven through every section of the policy.
02
Tick what applies
Analytics, cookies, email marketing, online payments, US and UK/EU visitors. Each checkbox adds the matching clauses.
03
Copy and publish
Copy the assembled policy, paste it onto a /privacy-policy page, link it in your footer — and have a lawyer look it over.

FAQ

Common questions

Does my small-business website really need a privacy policy?

Almost certainly yes. If you have a contact form, run Google Analytics or use cookies, you are collecting personal data, and laws like California's CCPA/CPRA and the UK/EU GDPR require you to disclose it. Third parties demand one too: Google Ads, Facebook and most payment processors all require a linked privacy policy.

Is the generated policy legally binding advice?

No — and any free generator that claims otherwise should worry you. This tool assembles a solid, plain-English starting point based on what your site actually does. Laws differ by state and country and change often, so have a lawyer review the result before you rely on it, especially if you handle sensitive data.

Where should I put the policy on my website?

Create a dedicated page (yoursite.com/privacy-policy) and link it from your site footer so it is reachable from every page. If you collect emails or run checkout, also link it next to those forms — several laws and most ad platforms specifically require that placement.

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