Industry expertise
Web Design for Salons & Spas
Salon clients book at 11pm, from Instagram, between everything else. We build salon and spa websites where the book fills itself — services priced, stylists showcased, appointments one tap away.
THE SHORT ANSWER
A salon website converts on three inevitabilities: online booking (clients won't call), a service menu with real prices, and stylist portfolios — because clients book people, not chairs. Add review integration and Instagram sync, and the site becomes the front desk that never closes.
What costs salons & spas customers online
LEAK 01
Phone-only booking
The client who can't book online at 11pm books elsewhere at 11:01. Booking friction is the industry's silent churn engine.
LEAK 02
Menu mystery
No prices means no bookings from new clients — price uncertainty reads as 'expensive' and scrolls on. Transparent menus filter in, not out.
LEAK 03
Invisible stylists
Clients follow stylists, not salons. Sites without stylist pages and portfolios waste the loyalty engine the business runs on.
What your site needs to win
01
Online booking integration
Square, Vagaro, Fresha, GlossGenius — whatever you run, booked from the site in three taps.
02
Service menu with prices
Every service, every price, organized beautifully — the clarity that converts new clients.
03
Stylist portfolios
Individual pages with work, specialties and booking links — the follow-your-stylist engine.
04
Instagram integration
Your feed as a living portfolio, synced automatically — the platform clients already browse.
05
New client offers
First-visit incentives with booking built in — lowering the switch barrier that keeps clients loyal elsewhere.
06
Gift cards & retail
Online gift card sales — found money every holiday season — plus retail highlights.
Local SEO for salons & spas
Salon searches are neighborhood-level — 'balayage [neighborhood]', 'nail salon near me' — and decided by Map Pack position, photo quality and review velocity. We optimize the profile layer, build service-specific pages (each treatment is its own search), and wire BeautySalon schema with price ranges. Photo freshness matters more in beauty than any other category: the system we set up keeps it automatic.
What it costs
Salon and spa sites run $2,000–$3,000 with booking integration and service menus. Client lifetime value in beauty is famously high — a regular is worth thousands over a relationship — so a site adding even a few new regulars monthly repays itself continuously. Gift card season alone often covers the build.
Get an instant estimate →Local answers
Salons & Spas website questions
How do salons get more bookings online?
Remove every step between wanting and booking: online scheduling on every page, prices visible, stylist portfolios linked to their books. Then own your neighborhood's map results with reviews and fresh photos — that's where new clients actually choose.
Should salons show prices on their website?
Yes. Price mystery loses new clients to fear of awkwardness; transparent menus filter in the right clientele. 'From $X' handles variation by hair length or service complexity — the norm clients already understand.
Do individual stylists need pages?
It's the highest-leverage page type in beauty: clients follow stylists, and 'balayage specialist [city]' searches land on the stylist page, not the homepage. Portfolios with booking links turn stylist loyalty into salon bookings.
How important is Instagram versus the website?
They're one system: Instagram builds desire, the website converts it — with booking, prices and the details a bio link can't hold. We sync the feed to the site so the portfolio stays alive without extra work.
Where to go next
Ready when you are
Ready for a website that wins salons & spas customers?
Fixed pricing, hand-written code, and local SEO built for your trade — from first pixel to first-page rankings.