Analytics & Tracking Setup Know exactly what's working
Stop guessing which marketing works. We set up GA4, conversion tracking, and call tracking properly — so every lead traces back to the channel that produced it.
Analytics and tracking setup shows you exactly where leads and sales come from — which pages, ads, and keywords make the phone ring. Most businesses fly blind on default GA4 installs that track visits but not money. Proper setup from $400.
Built to work, not just impress.
Most business owners make marketing decisions blind: analytics was never set up properly, conversions aren't tracked, and phone calls — often most of the leads — are invisible. A correct tracking setup costs a few hundred dollars and changes every marketing decision you make afterward.
GA4 configured properly
Events, conversions, and audiences set up to answer business questions — not the default noise.
Every lead source visible
Forms, calls, chats, and purchases tracked back to SEO, ads, social, or referral.
Call tracking
Dynamic numbers reveal which marketing makes the phone ring — usually the biggest blind spot.
A dashboard you'll read
One plain-English view of the numbers that matter, not 40 tabs of confusion.
A clear path from brief to launch.
Measurement plan
What counts as money on your site — calls, forms, bookings, purchases — defined before any code.
Clean implementation
GA4 configured properly, conversions wired, call tracking added, ad platforms connected.
Dashboard that answers
One screen with the numbers an owner needs: leads by source, cost per lead, trend.
Monthly sense-making
Optional review layer: what changed, why, and what to do about it — in English.
Everything, itemized.
- GA4 setup or cleanup (most installs we inherit are broken)
- Conversion tracking: forms, calls, chats, bookings, purchases
- Call tracking with source attribution
- Google Ads and social pixel wiring done right
- Search Console integration and monitoring
- Cookie-consent compliant implementation
- Owner dashboard: leads by source, plainly
- Documentation of everything measured
Made for businesses like yours.
The default analytics install answers questions nobody asked — pageviews, bounce rate, session duration — while the questions that matter go unanswered: which channel makes the phone ring, what a lead costs from each source, which pages convert. We build measurement backwards from your money, not forwards from Google's defaults.
Phone calls are the giant blind spot for local businesses: often most of your leads, usually zero of your attribution. Call tracking with dynamic numbers closes that hole — suddenly ads, GBP and organic each get honest credit, and budget decisions stop being folklore.
Installed and configured are different things. Most installs we audit track pageviews but no conversions — meaning the data can't answer "which marketing gets me customers?", which is the only question that matters.
Extremely — most GA4 installs we audit have broken conversion tracking, double-counted events, missing cross-domain setup or spam traffic inflating everything. GA4's migration from Universal Analytics left a mess industry-wide. An audit takes a day and usually explains every anomaly.
Dynamic numbers that show different phone numbers to visitors from different sources, so calls attribute like clicks do. If the phone is how customers buy from you — true for most local services — it's the difference between guessing and knowing. From about $30/month in number costs.
Yes, implemented properly: consent banners where required, IP anonymization, no personal data in analytics, privacy policy alignment. US state laws (CCPA and successors) keep tightening — our setups are built consent-first so you're not retrofitting later.
Five numbers: total leads, leads by source, cost per lead by paid channel, conversion rate, and revenue attributed. Everything else is diagnosis for when one of the five moves. Our dashboard shows the five on one screen — that's the point of it.