Solar System Install — Solar Installer
Lead-generation website for a solar installation business with savings calculator and quote flows.
95
GRADER SCORE
32ms
RESPONSE
01 — The challenge
Solar is a considered purchase: homeowners research for weeks, compare quotes, and fear pushy sales tactics. A solar installation business needed to be present during that long research phase and convert cautious readers into quote requests — without the hard-sell approach that makes solar shoppers close the tab.
02 — The build
The centerpiece is a savings calculator: homeowners input their usage and see estimated savings before being asked for anything. Educational content answers the questions solar shoppers actually research, and the quote funnel collects roof, usage and location details up front so every enquiry arrives pre-qualified. The design leans on trust — clear pricing logic, no countdown timers, no pressure.
03 — The result
The calculator does the selling that pushy tactics can't: visitors qualify themselves, and quote requests arrive with the details an installer needs to respond accurately. The site scores 95/100 with a 32ms response — the quickest server response in this portfolio.
STACK: CUSTOM BUILD · LOCAL SEO
Questions this case answers
Do savings calculators really generate leads?＋
They're among the highest-converting lead magnets for considered purchases — visitors trade contact details for a personalized number they actually want. The same pattern works for any big-ticket trade: our own cost calculator runs on it.
How do you keep leads qualified?＋
The funnel asks for the details that matter — roof, usage, location — before submission. Fewer leads, dramatically better ones; installers stop quoting blind.
What about ongoing traffic?＋
Educational content targeting research-phase searches compounds over time, and the calculator gives paid campaigns a landing page that converts. Both engines feed the same funnel.
Build something like this