Digital Marketing & PPC
Paid Ads That Pay Back
We run Google Ads and Meta Ads campaigns that generate real leads and sales \u2014 not just clicks. Keyword research, ad creation, landing page optimisation and daily budget management from a team that understands the full digital funnel.
Search ads, display ads, shopping campaigns, Meta Ads, retargeting \u2014 pay-per-click advertising puts your business in front of people who are actively looking for what you sell. Done right, PPC delivers immediate, measurable results and the highest-intent traffic available. Done wrong, it burns budget fast. We run campaigns that generate real returns \u2014 with full transparency on every pound spent.
Everything included with Digital Marketing & PPC
Google Ads Management
Search, Display, Shopping and Performance Max campaigns built and optimised by specialists. We do the keyword research, write the ads, set the bids and manage the budget \u2014 maximising your return on every pound spent.
Meta Ads (Facebook & Instagram)
Precisely targeted Facebook and Instagram ad campaigns that reach your ideal customer by demographics, interests, behaviour and lookalike audiences. From awareness campaigns to direct response and retargeting.
Landing Page Optimisation
The ad gets the click. The landing page gets the conversion. We optimise or build landing pages that are fast, focused and designed to convert paid traffic into leads and sales.
Conversion Tracking
Proper tracking is the foundation of profitable PPC. We set up Google Analytics 4, Google Tag Manager and Meta Pixel correctly \u2014 so you know exactly which campaigns, ads and keywords are driving revenue.
Budget Management
We manage your ad spend daily \u2014 pausing underperforming keywords, scaling winners and shifting budget toward the campaigns delivering the best return. Your budget is always working as hard as possible.
Transparent Monthly Reporting
Plain-English monthly reports covering impressions, clicks, cost-per-click, conversions, cost-per-lead and ROAS \u2014 so you always know exactly how your campaigns are performing and where your money is going.
Our Digital Marketing & PPC Process
A clear, structured process that delivers results on time, every time.
Account Audit & Strategy
We audit any existing campaigns, research your competitors and build a campaign strategy aligned to your goals and budget.
Campaign Build
Keyword research, ad copy, audience targeting, bidding strategy and campaign structure built from scratch \u2014 properly.
Tracking Setup
GA4, Google Tag Manager and Meta Pixel configured correctly before any spend begins \u2014 so every conversion is captured.
Launch & Optimisation
Campaigns go live with close monitoring. The first 30 days are intensive \u2014 we test, refine and optimise based on real data.
Monthly Management
Ongoing bid management, A/B testing of ad copy, negative keyword pruning and monthly reporting with clear recommendations.
Common questions about Digital Marketing & PPC
PPC (Pay-Per-Click) advertising means you pay only when someone clicks your ad. Ads appear at the top of Google search results or in Facebook and Instagram feeds, targeting people who match specific search terms, interests or demographics. You set a daily budget and we manage the campaigns to get the most leads or sales from that spend.
There is no universal answer \u2014 it depends on your industry, location and goals. Competitive industries require higher budgets to appear in top positions. We recommend starting budgets and will tell you honestly if a budget is too low to be effective. Wasted spend on an undersized budget is a common and avoidable mistake.
Unlike SEO, PPC produces results immediately \u2014 your ads can appear and generate leads from day one of launch. The first 30-60 days are an optimisation period where we refine targeting and bidding based on real performance data. Campaigns typically improve significantly after the first month.
Yes \u2014 Google Shopping (now part of Performance Max) campaigns are a core part of our service for eCommerce businesses. Product feed optimisation, campaign structure and bid management are all included.
We manage Google Ads (Search, Display, Shopping, YouTube, Performance Max), Meta Ads (Facebook and Instagram), and can extend to TikTok Ads and LinkedIn Ads depending on your audience and goals.
Monthly reports cover every key metric: impressions, clicks, CTR, average CPC, conversions, cost-per-conversion and ROAS. Reports are plain-English \u2014 not just data dumps. We tell you what worked, what didn't and what we're changing next month.
No \u2014 we work on monthly rolling agreements. We prefer to earn your business every month through results rather than lock you into a long contract. We're confident in what we deliver.
Absolutely \u2014 PPC and SEO work best together. PPC delivers immediate results while SEO builds long-term organic authority. We can manage both and show you the combined impact on your traffic and leads.
Learn more about Digital Marketing & PPC
Related Services
Let’s talk about your Digital Marketing & PPC project.
Tell us what you need and we’ll come back with a clear plan and a free quote. No pressure, no jargon.